GC Home | Register | Shop | Learn | Business | Around Town | Info


What Makes Your Product Different ?

By Karen Booy
 As published in  CRAFTLINK Newsletter

While at an SCD (Society of Craft Designers) convention, I received the best advice for building my craft business.  It came from my crafting mentor and guru, Marie Browning.  I am not sure if she realized how much her simple advice affected my life and my business, but the repercussions of what she said resonates with me daily.  Her advice? "Karen, just be yourself!" We were talking about designing of course and Marie pointed out that the best designers had a "look" -- it was fresh, unique and not quite like anything or anyone else.  As Marie and I walked from one designer showcase to another, I saw what she meant.  Certain showcases just "popped" out at you, these designers had just expressed themselves, and their designs reflected that, while others just didn't have any "personality".

Start to think like a designer

The majority of crafters do not see themselves as a designer,  they purchase patterns, create the product and then take if off to the craft sale.  Are you one of these copycat crafters?  Well it is time to start thinking like a designer.  When you purchase a commercial pattern - use it as a starting point.  Instead of shopping to re-create the design look for ways to incorporate your style (you may want to give this some thought and ask yourself "What is my style?").  Start by choosing a color scheme and then go shopping for paint, fabric and accents to match.  Follow the basic design of the pattern but add your own embellishments this could turn a regular heavenly angel into a gardening angel.  Think about changing the pattern's style and transform a country bear into a Victorian one.  Make the pattern larger or smaller.   Tall and thin,  Short and fat.  I think you get the idea.  Start to flex your creativity muscle and soon you will find that soon all your products will be of your own design.

Just remember this: If you craft according to the designs of others you may arrive at a craft sale and have to compete with several other exhibitors who have done the same!

Action Plan -- Be daring - be different - be yourself

Take one commercial pattern and experiment with it.  Try to recreate it using different materials. colors or styles.  Don't be too critical, just play at it and have fun.  Then let your craft sit over night.  The next day look at it with fresh eyes - you may be surprised at how good a designer you actually are!

Remember creativity is like exercise - the more you do it - the less it hurts! Let me know how your creativity experiment turns out.

Crafting like crazy.

Karen

More information on Ewe & Me Pattern Co.
More information on CRAFTLINK Newsletter
More information on Crafting the American Dream


Back to CRAFTLINK Taking Care of Business

Back to CRAFTLINK Professional Panel

Back to Meet the Get Creative! Experts


GC Home | Register | Shop | Learn | Business | Around Town | Info
Advertising and Web Design Inquiries

GetCreativeShow.com | info@getcreativeshow.com
Online show for Crafts, Sewing, Needlework, Quilting, Home Decorating & Seminars. 
Resource Center for Professional Craft & Sewing Businesses Fine Arts and Crafts show
Copyright 1997-2009 
Virtual Advantage New Media & Marketing Inc. 
www.virtualadvantage.com 
Virtual Quilt Shops Network Member, quilt shops and quilt shop product networkMember of the Virtual Quilt Shops NetworkQuitropolis, Website hosting, quilt shops and quilt shop product networkQuitropolis, Website hosting, quilt shops and quilt shop product network

www.GetCreativeShow.com Advertisers & Virtual Advantage Web Design Clients
 

SEWING & QUILTING: 
A Stitch in Time Quilting
Abby's Attic Quilting & Fabric
Blossom Quiltworks
Buggy Barn Quilts
Carriage Country Quilts
Charlotte's Sew Natural
Cozy Kitten Quilts

Deborah Gayle Sales
Flamingo Island Designs LLC
Fat Quarter Quilters

Front Porch Quilts
GreatPond Quilts LLC
Grandmas Attic Quilting
Judy's Barlup's Unique Techniques
Karen's Kreations
Let's Quilt
Liberty Quilt Shop
Londa's Sewing
LS Boudreau Quilt Fabric Store
Mendon Village
Muggin's Designer Hats
My Quilt Shoppe

Newport Quilt & Gift Company
Norton House - A Quilters Paradise
Oakes & Acorns
Patchwork Sampler Quilting Supplies
Playtime Quilts
Professional Assn of Custom Clothiers
Quiltropolis
Quilt
shopimage

Quilters Paradise
Quilters Mercantile
Quilters Quarters
SEWING & QUILTING:
Quilting Search
Quiltmakers Quilt Shop
Quilts by the Bay
SAF-T-POCKETS

Sewing Gallery
Sew Bee It
Sew Many Options Tours
Silhouette Patterns
Stacey's Quilty Conscience
Sundrop Textiles
Sunflower Quilts
Suzanne's Quilt Shop
The Country Spool
Texas Quiltworks

The Quilting Circle
The Quilted Crow
Tiny Stitches
Weather or Not Fabrics
VA Quilt Shops
Virtual Advantage Quilt Shop Resource
VonZensenburg Quilts
York Street Quilting Co.

CRAFTS & NEEDLEWORK:
Hugo's Amazing Tape

Ewe & Me Pattern Company

Sunflower Barn
Karen Booy.com
Keeling's Krafts Easy Punch
Marie Browning Creates
Sue Warden Visualmedia Inc.

OTHER VA CLIENTS: 
BCsportfish.com
BCtroutfishing.com

BC Holstein News
Cedarland Forest Products
Clearbrook Brewing

Davit Systems Demo
GoldenSilencer.com
Silencer Products Int.
Heat Safe Industries

Kodiak Ranch
Lake Tahoe House Rental

Salmon Sports BC Fishing
BajaSportFishing
Mary's Gunns
Riverside Golf
Reopboats.ca
Highland Powder Skiing
Fairview Electrolysis
RealEstateBuySell

Silva Panel

S'more Camping Please

Lighting Store.ca
Coast Spas